Overview
Supported brand development and marketing efforts across multiple clients, helping shape messaging, voice, and content strategy for faith-based organizations and businesses.

Approach

Worked across brands to translate strategy into clear, consistent messaging, ensuring each client maintained a distinct voice while aligning with overall business goals.

Work

• Contributed to website messaging updates, refining brand clarity and service positioning

• Developed case studies to showcase client success and reinforce brand credibility

• Supported social media strategy and execution, increasing engagement through platform-specific content

• Managed content calendars, including ideation, copywriting, and collaboration with designers

• Wrote long-form blog content to support thought leadership and SEO

• Adapted messaging across platforms, ensuring consistency while tailoring to the audience and format

• Integrated AI tools thoughtfully to support clarity and efficiency in content creation

Overview
Contributed to a large-scale brand and content evolution for a faith-based travel company, refining how the brand communicates with both long-time travelers and a new generation of audiences.

Approach

Focused on reshaping brand language to better reflect audience needs, balancing clarity, warmth, and credibility while aligning messaging across platforms and campaigns.

Work

• Helped redefine website language to better serve both Baby Boomer and Gen X audiences

• Supported website redesign, contributing to messaging and booking flow strategy

• Built and refreshed resource content to position the brand as a trusted voice in Christian travel

• Developed and wrote multiple email series, including promotional campaigns, automated traveler communications, and content-driven newsletters

• Strengthened social presence across platforms, increasing engagement and growing audiences (300% growth on Instagram and Facebook)

• Helped build and manage a private Facebook community of 6,000+ travelers

• Created and managed content calendars, including ideation, copywriting, and collaboration with designers

• Produced short-form video content and leveraged user-generated content to support campaigns

• Wrote blog content in collaboration with freelance writers to support SEO and brand storytelling

• Contributed copy across additional deliverables, including ads, landing pages, event materials, and print assets

Overview
Contributed to a multi-channel campaign and storytelling initiative celebrating 70 years of ministry, while supporting ongoing communication efforts across the church.

Approach

Focused on capturing the history and heart of the organization through clear, meaningful language, ensuring consistency across campaign materials and storytelling experiences.

Work

• Helped develop messaging for a 70th anniversary campaign, including email, social, print, and promotional materials

• Contributed to strategy across multiple touchpoints, including devotionals, invitations, direct mail, and digital ads

• Led copywriting for a large-scale “History Wall” installation, researching archival materials and translating them into a cohesive narrative experience

• Collaborated on visual direction and tone to ensure the installation reflected the emotion and legacy of the church

• Wrote and edited weekly email communications

Overview
Partnered with a ministry to relaunch its brand and support a book release through strategic messaging and digital marketing.

Approach

Focused on building clarity and consistency across platforms while equipping the client with tools to sustain growth long-term.

Work

• Developed messaging and content for a book launch campaign, including email and social promotion

• Built and managed Google Ads to support visibility and reach

• Created a social media content strategy and calendar to maintain momentum

• Refined brand voice and visual direction across platforms

• Elevated monthly newsletters and blog content for clarity and engagement

• Provided training and resources to help the client manage content independently post-engagement