Content Specialist

Pillar Brands

2022 —

My responsibilities include:

• Shape and refine brand voice across email, social and campaign work to ensure consistency across channels

• Translate brand strategy into clear, engaging messaging tailored to each audience

• Write and edit copy across blogs, campaigns, social and video, balancing storytelling with performance goals

• Partner with designers to align visual and verbal direction across marketing assets

• Support multiple brands, helping each maintain a distinct voice and point of view

• Explore and refine creative directions through copy, iterating based on feedback and collaboration

• Plan and manage content calendars aligned with campaign goals and overall brand direction

• Use tools like AI, Grammarly and Adobe Suite to maintain quality, clarity and efficiency across projects

Social Media & Communications Manager

Spirit in Print

2020 — 2023

My responsibilities included:

• Managed social media platforms, growing audience engagement while maintaining brand voice and aesthetic

• Promoted products and services with tailored messaging that expanded customer reach

• Redesigned website to improve usability and enhance visual appeal

• Optimized website operations with Shopify and related apps, improving management and fulfillment

• Created product photography and media assets that enhanced brand storytelling and promotional campaigns

Communications & Media Intern

Peoples Church

2020

My responsibilities included:

• Developed and managed social media content to grow audience engagement

• Wrote scripts, filmed informational videos, and supported production/editing of digital content

• Assisted in studio production and post-production editing

• Adapted to varied projects, demonstrating flexibility, collaboration, and strong communication skills